According to Wikipedia, analytics is "the discovery and communication of meaningful patterns in data." However, it is meaningful when we say what you can do with it?
As a data scientist, imagine your data on a factory assembly line. Data will flow through an inventory system. The final step is to deploy the data where reports and results are delivered.
With the analytics, you can make the analytics life cycle. You will also be bringing efficiency and value to the process by scaling out the production of analytics.
Think in terms of possibilities, opportunities and discoveries made possible by advancements in analytics which we couldn't even manage to think few years back.
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